EHOU.ONLINE | Đáp án môn EC29 - Tiếng Anh chuyên ngành TMĐT 2

Choose the best answer for the question below. What are stories for customers in the consideration stage like?
They are usually lists of best or top solutions and in expert writing style.
They offer only general solutions.
They do not add any CTAs in the story.
They are in form of reviews or minigames

Choose the best answer for the question below.What are stories for customers in the decision stage like?
They are usually lists of best or top solutions and in expert writing style.
They are long story but you cannot find and providers’ name.
They urge audiences to buy with discount, minigames and free delivery.
They feature some situations and offer general solutions.

Choose the best answer for the question below.Which is the suitable title for a story in the consideration stage?
15 Best Street from Around the World Foods
Top 10 Best Book of All Time That Everyone Should Read
You Need The Most Perfect Bed To Try In The World
30 Most Beautiful Places in the World to Add to Your Travel Bucket List

Choose the best answer for the question.What are features of newsletters?
They are brief with strong subject line and some images.
They are beautiful and have heavy texts.
They are lengthy with numerous CTAs.
They are wordy without hyperlinks.

Choose the best answer for the question.What is wrong about newsletter?
They focus on creating and maintaining brand awareness.
They focus on making sales.
They can cover news about upcoming events, flash sales or project you are working on, etc.
They can be written by anyone.

Choose the best answer.Which title is suitable for a story to attract buyers in the awareness stage?
My husband’s secret!
Top 15 destinations in Vietnam
Ten best paintings for a living room!
Best - selling meditation books for beginners!

Choose the best answer.Which title is suitable for a story to attract buyers in the consideration stage?
Top 10 most beautiful house designs!
My new disturbing sister-in-law!
My boyfriend made me surprised!
A bride in Brooke Tyson’s wedding dress!

Choose the best answerWhat are stories to attract buyers in the awareness stage like?
They are about general situations and solutions.
They offer a list of solutions.
They are reviews about a real product.
They mention some particular brand names.

Choose the best answerWhat should language used in stories to attract buyers at the awareness stage like?
Complicated to show the story teller’s talent.
Valuable, pertinent to address their questions and challenges their presumptions.
Simple and enticing to appeal to readers’ emotions and motivations.
Clear and catchy to demonstrate the reader’s goals or pain points.

Choose the best passive sentence for the following active one.He founded the Entrepreneur association for the city two years ago.
The Entrepreneur association for the city is founded two years ago by him.
The Entrepreneur association was founded two years ago by him.
The Entrepreneur association was founded two years ago by him for the city.
The Entrepreneur association for the city was founded two years ago by him.

Choose the best passive sentence for the following active one.Our manager is asking me to do a lot of extra work.
I am being asked to do a lot of extra work by our manager.
I am asked to do a lot of extra work.
I am asking to do lot of extra work by our manager.
A lot of extra work is asking me to do by our manager.

Choose the best passive sentence for the following active one.The strategies employed determined the success of the e-marketing campaigns.
The success of the e-marketing campaigns was determined by the strategies employed.
The success of the e-marketing campaigns was employed by the strategies determined.
The success of the e-marketing campaigns were determined by the strategies employed.
The strategies determined the success of the e-marketing campaignsemployed.

Choose the best passive sentence for the following active one.They have fired most of the senior managers after the takeover.
They have been fired by the senior managers after the takeover.
Most of the senior managers have been fired after the takeover.
Most of the senior managers have fired by the takeover.
The takeover has been fired by them.

Choose the best passive sentence for the following active one.They should offer their customers a personalized service.
A personalized service be offered to their customers by them.
A personalized service should be offered to their customers by them.
A personalized service should offer to the customers.
A personalized service is offered to their customers by them.

Choose the best word or phrase to complete the conditional sentence.Customers will order from our website if it ……...
looked reliable.
looks reliable.
does not look reliable.
did not look reliable.

Choose the best word or phrase to complete the conditional sentence.If I found that caution in the product description, ……...
I can be more careful when using it.
I will be more careful when using it.
I am more careful when using it.
I’d be more careful when using it.

Choose the best word or phrase to complete the conditional sentence.If the buyer is in the awareness stage, the story ……
should have offered them a list of solutions.
should mention some situations and offer general solutions.
should have had some sales off information.
should urged them to buy quickly.

Choose the best word or phrase to complete the conditional sentence.If you want to increase sales, you must ……
advertise more
have advertised
advertised more
advertising more

Choose the best word or phrase to complete the conditional sentence.It would be impossible to make payments with Internet banking if ……
there was no Wi-Fi or 5G.
there has been Wi-Fi or 5G.
there is no Wi-Fi or 5G.
there is Wi-Fi or 5G.

Choose the best word or phrase to complete the conditional sentence.Sales will increase strongly ……...
if we launch sales-off programs.
if we launched sales-off programs.
if we had launched sales-off programs.
if we would launch sales-off programs.

Choose the best word or phrase to complete the conditional sentence.She will produce brilliant content if …… a good content brief.
she prepares
she prepared
she had prepared
she prepare

Choose the best word/ phrase for each space. ... is a term used in business to refer to the number of people walking into or past a certain area, like a store or office building.
foot traffic
customers
foot
traffic

Choose the best word/ phrase for each space. and sunfly.com are examples of …………….... the websites Amazon.com and Sunfly.com.vn, respectively.
destroying
spoofing
cheating
spamming

Choose the best word/ phrase for each space. I want to buy a new car, but the price isn’t … given my current salary.
affordable
afford
allow
allowable

Choose the best word/ phrase for each space.… is a strategy that businesses adopt to lower expenses and boost revenues. The tactics can differ depending on a company’s services or goods.
Foot traffic
Cost reduction
Worry about
Physical store

Choose the best word/ phrase for each space.…………….... can be dangerous for the users as it can cause undesired or unknown consequences.
Undisclosed product information
Products’ ingredients
Product manual
Product safety consideration

Choose the best word/ phrase for each space.A banner text should be designed wisely by ………………… a large and readable font such as Courier or Times New Roman.
use
using
user
usage

Choose the best word/ phrase for each space.After using that skincare moisture for a week, her facial skin has become itchy and flaky. She must have bought a ……………... product.
genuine
authentic
high quality
counterfeit

Choose the best word/ phrase for each space.Amazon is widely known as a/an ……………....... for innovation as it has invented many necessary things that people never thought of before. One of them is Kindle, a device that people can read countless books on it.
trailblazer
influencer
inspirer
follower

Choose the best word/ phrase for each space.At Amazon, ……………....... includes the capacity to manage systems to provide business value and continuously upgrade the supporting process.
operational excellence
think big
ownership
earn trust

Choose the best word/ phrase for each space.At Amazon, there is a ……………....... Failing to do something can bring them precious lessons.
fear of failure
culture of innovation.
autonomy culture
culture of failure

Choose the best word/ phrase for each space.At the end of the greeting season, shops and stores have a lot of …………….!
special offers
new arrivals
physical objects
mini games

Choose the best word/ phrase for each space.Before writing stories, taking photos, or making videos for any content, a professional content creator prepares a very careful ……………....
content brief
keyword
marketing funnel
advertising campaign

Choose the best word/ phrase for each space.Buying and selling online enable us ………………… prices easily and widely.
compare
comparison
comparing
to compare

Choose the best word/ phrase for each space.E-commerce sales continued ………………… new heights in 2023 all over the world.
to reach
to reaching
reach
reached

Choose the best word/ phrase for each space.He advised us ………………… high-contrast text and background colors to make the story impressive.
utilized
to utilize
utilize
utilizing

Choose the best word/ phrase for each space.He had not become accustomed to … lifestyle, so he barely had enough money to care for his family when he took a salary cut.
saving
economical
selfish
mean

Choose the best word/ phrase for each space.He is an expert in ……………. He buys products from different manufacturers and gives each of them a new name and package, and then he sells them!
white labelling
e-marketing
web designing
affiliating

Choose the best word/ phrase for each space.I prefer shopping at a Đong Hai brick-and-mortar store ………… I can try on shoes or sandals.
that
which
where
who

Choose the best word/ phrase for each space.If a person starts a/an ……………. store, he can avoid the pain of packaging and delivering goods.
drop-shipping
retailer
individual
online

Choose the best word/ phrase for each space.It is advisable for a business to build a ……………... on its storefront as it can improve its rank in search results and make customers feel reliable when reading others’ evaluations.
reviews page
landing page
home page
corporate website

Choose the best word/ phrase for each space.It is necessary to identify the stage your buyers are in their ……………... before creating content to persuade them to buy.
journey
editorial calendar
personas
funnel

Choose the best word/ phrase for each space.Many viewers have made comment on the video …………… features our new massage package.
that
where
which
who

Choose the best word/ phrase for each space.Most of us … financial problems, including debt, losing our jobs, and housing bills.
dream about
look about
worry about
concern about

Choose the best word/ phrase for each space.My colleague Frank, ……………. I’d never met before, came over to introduce himself yesterday.
whom
whose
which
who

Choose the best word/ phrase for each space.Once ……………... have obtained the information they seek; they can commit credit card crimes.
identity thieves
mail specialists
content creators
web designers

Choose the best word/ phrase for each space.One important tip to get visitors’ attention is ………………… interest in the product displayed.
created
creating
creation
create

Choose the best word/ phrase for each space.Online customers seek a ……………... feeling as they are shopping in a brick-and-mortar shop.
warranty
safety
security
secure

Choose the best word/ phrase for each space.Online retailers ………… worship profits and don’t care about users’ safety sell counterfeit goods.
which
that
where
who

Choose the best word/ phrase for each space.Purple Ruby is an elegant ring …………… ladies love to wear on special occasions.
that
where
who
which

Choose the best word/ phrase for each space.Several large firms have recently started using Twitter for … marketing.
social media
media
networking
social

Choose the best word/ phrase for each space.She tells me that hn.bephoa.vn is a/an ……………. website. It only sells dishes made by Bep Hoa Cuisine.
individual-brand
retailer
affiliate
marketplace

Choose the best word/ phrase for each space.Technological companies earn revenue from ……………...... They can sell or lease their ‘sales team,’ technology, or data analysis.
customer care
property
service sales
innovation

Choose the best word/ phrase for each space.Terms such as ‘healthy,’ ‘organic,’ or ‘natural’ often appear in ……………... as food businesses want to make their advertisements appealing to buyers.
deceptive advertising
a data lake
an advertising email
a spoofed website

Choose the best word/ phrase for each space.That experienced product manager strongly recommended ………………… product quality, brand awareness, brand image, and customer service.
improving
improve
improved
to improve

Choose the best word/ phrase for each space.The best …………….... for publishing content depends on knowing how often the audience will be online.
frequency
equivalency
strategy
consequence

Choose the best word/ phrase for each space.The e-commerce website rakuten.co.jp occupies the biggest market share in Japan. It is often ranked as one the world’s most popular ……………...
landing pages
affiliate websites
retail websites
marketplaces

Choose the best word/ phrase for each space.The government must have a ……………....... when deciding anything relating to education, environment, health, and culture. A short-term vision can widely damage the country in the long run.
business strategy
five-year vision
short-term plan
long-term orientation

Choose the best word/ phrase for each space.The marketing manager has suggested ………………… the new product next month.
launching
following
producing
recalling

Choose the best word/ phrase for each space.The marketing team, ………… has the best marketers in the automobile field, is working very hard for the new product launch next month.
which
where
who
that

Choose the best word/ phrase for each space.The process of building content is extremely …………….... -consuming and not a straight process, as there are numerous rounds of edits with other stakeholders.
paper
fuel
energy
time

Choose the best word/ phrase for each space.The way that advertisers use three or more formats at the same time can be called …………….... formats.
transcripts
interactive
mixing media
specific channel

Choose the best word/ phrase for each space.Think about the last time you … Why did you do that? Is it because you just wanted to feel great in front of someone?
showed off
showed on
showed away
showed

Choose the best word/ phrase for each space.When users want to find some kind of information within a website, they will use the …………….
search bar
search engine
search result
Bing search box

Choose the best word/ phrase for each space.When writing a product description, the writer must emphasize its ……………...
USP
SSL
CMS
SEO

Choose the best word/ phrase for each space.With strong keywords, websites and blog posts can …………….... higher on Google searches.
rank
improve
enhance
decrease

Choose the best word/ phrase for each space.YouTube, Facebook, Twitter, TikTok, Instagram, and Pinterest are very popular …………….... that advertisers choose to display their content.
platforms
backgrounds
markets
formats

Choose the best word/ phrase to complete the following sentence. I’m terribly sorry, I can’t take you to the airport. My boss has called for an urgent meeting.Oh, don’t worry. I… the tram.
take
will take
am going to take
am taking

Choose the best word/ phrase to complete the following sentence.‘The coach …. at 10 p.m, so you have the whole day to get ready.’
departs
is departing
will depart
is going to depart

Choose the best word/ phrase to complete the following sentence.… stand apart from debit cards in large part because they aren’t connected to a bank account.
ATM cards
Credit cards
Debit cards
Prepaid cards

Choose the best word/ phrase to complete the following sentence.…. is a manipulative method that takes advantage of human error to gather sensitive information.
Malware infection
Hacker
Social engineering
Intruder

Choose the best word/ phrase to complete the following sentence.A … is a machine that can decode the data stored on the magnetic stripe or microchip of a debit or credit card.
card checker
card reader
card decoder
USB

Choose the best word/ phrase to complete the following sentence.A credit or debit card with a/an … enables the user to conduct electronic transactions.
magnetic stripe
electronic stripe
electric stripe
digital stripe

Choose the best word/ phrase to complete the following sentence.After conducting a …, be sure your card was returned to you by the cashier.
pay
transaction
deal
sale

Choose the best word/ phrase to complete the following sentence.All employees … put on their badge when they are in the building. It’s a rule.
must
need
can
should

Choose the best word/ phrase to complete the following sentence.As a new …, ‘you'll probably spend some time browsing the product library to find products your customers would find useful’.
influencer
affiliate
payout
advertiser

Choose the best word/ phrase to complete the following sentence.Audience size is by no means the only factor … are interested in.
advertizers
customers
clients
contractors

Choose the best word/ phrase to complete the following sentence.Computer’viruses, data theft, and phishing are common forms of web’ …
victims
security threats
malware infection
online reputation

Choose the best word/ phrase to complete the following sentence.Flexible and resourceful travelers are discovering ways to have fun on vacation while staying within their …….
expense
expenditure
purchase
budget

Choose the best word/ phrase to complete the following sentence.Have you made up your mind when to start the advertising campaign?Yes, we… in early March.
are going to start
start
will start
is going to start

Choose the best word/ phrase to complete the following sentence.Her flight …….. at 2 o’clock tomorrow afternoon.
will arrive
is arriving
arrives
arrive

Choose the best word/ phrase to complete the following sentence.How’s your son?He’s fine. He … to be a financial advisor next year.
will learn
learn
is learning
is going to learn

Choose the best word/ phrase to complete the following sentence.I guess that our manager …. agree with this marketing plan.
are going to
will
has
is going to

Choose the best word/ phrase to complete the following sentence.I think you … learn the way to negotiate in Japanese. It would be a helpful skill if you had the time to master it.
should
shouldn’t
must
mustn’t

Choose the best word/ phrase to complete the following sentence.In March, she was finally able to quit and focus on her career as a/an full-time …
influencer
client
customer
exposure

Choose the best word/ phrase to complete the following sentence.In simplest terms, ... technologies ensure that individuals are who they claim to be.
database query
intruder
application
authentication

Choose the best word/ phrase to complete the following sentence.On gadgets like phones and tablets, … is a financial software application that lets you save money, carry out transactions, and keep track of earlier purchases.
a digital wallet
a prepaid card
a credit card
a debit card

Choose the best word/ phrase to complete the following sentence.Our boss … travel so much – he is looking unwell.
shouldn’t
mustn’t
don’t have to
can

Choose the best word/ phrase to complete the following sentence.Passengers … smoke in any place on the plane.
can
mustn’t
don’t have to
needn’t

Choose the best word/ phrase to complete the following sentence.Self-service supermarkets were first … by businessman Clarence Saunders.
popularized
influenced
made
paid

Choose the best word/ phrase to complete the following sentence.The convention brought media … to this small city.
advertiser
payout
exposure
target market

Choose the best word/ phrase to complete the following sentence.The idea of corporate social responsibility … by that company.
introduced
introduce
were introduced
was introduced

Choose the best word/ phrase to complete the following sentence.The national conference center is a good place to have a meeting.OK, I… them to book the hall.
am contacting
am going to contact
will contact
contact

Choose the best word/ phrase to complete the following sentence.The online booking system that enables ticket printing has undergone a …....., according to the evening news.
security breach
hackers
sensitive data
malware infections

Choose the best word/ phrase to complete the following sentence.The temporary … was caused by the Internet failure.
intruder
cyber-attack
trading disruption
malware affection

Choose the best word/ phrase to complete the following sentence.The test results … tomorrow morning by the researchers.
will be announced
are going to announce
are announced
will announced

Choose the best word/ phrase to complete the following sentence.The username and password are …
database query
login credentials
authentification
social engineering

Choose the best word/ phrase to complete the following sentence.The visitors … approach the radioactive zone unless they are authorized.
mustn’t
needn’t
shouldn’t
don’t have to

Choose the best word/ phrase to complete the following sentence.The … then searched her bedroom and came downstairs clutching her handbag.
hacker
robber
cyber
intruder

Choose the best word/ phrase to complete the following sentence.They …… by plane from Paris to Manchester next month.’
is travelling
are travelling
travel
travels

Choose the best word/ phrase to complete the following sentence.This advertisement will appeal to our… of young women.
market
market leader
target market
market share

Choose the best word/ phrase to complete the following sentence.This report…by the supervisor
has been reviewed
reviewed
were reviewed
has reviewed

Choose the best word/ phrase to complete the following sentence.Tomorrow is a public holiday. I … work.
don’t have to
needn’t
shouldn’t
mustn’t

Choose the best word/ phrase to complete the following sentence.Visitors … always carry an identity card when they go travelling.
should
shouldn’t
mustn’t
can

Choose the best word/ phrase to complete the following sentence.We’ll show prices in the local currency of your country when you make a/an … with Google Wallet.
payment
expense
cost
sale

Choose the best word/ phrase to complete the following sentence.With … strategies, you focus on content creation, which will draw people in and build interest.
effective email marketing
market research
marketing plan
content marketing

Choose the best word/ phrase to complete the following sentence.You … listen to the news every day if it upsets you.
shouldn’t
needn’t
don’t have to
can’t

Choose the best word/ phrase to complete the following sentence.You can put off paying for goods with a/an …. In a sense, you are borrowing money from the bank with the promise to repay it at the end of your statement period.
debit card
credit card
ATM card
prepaid card

Choose the best word/ phrase to complete the following sentence.You simply can't protect an entire company against every type of …
hacker
intruder
login credentials
cyber-attack

Choose the best word/ phrase to complete the following sentence.You still need … to produce consistent, compelling emails that convert readers into’ buyers.
marketing strategy
personalize content
an effective email marketing strategy
the marketing tactics

Choose the best word/phrase for each space.The weshop eventually evolved into a … in Michigan; however, the store is closing in August 2023.
physical store
internet shop
mortar store
brick store

The expression ‘a video is worth thousands of photographs’ is used to illustrate which e-marketing strategies?
Video marketing
SEO
SEM
Social media marketing

What can be the topic of the newsletter which has the following statement?The practice sessions and all self-paced on-demand courses will be offered at a 25% discount.
Holiday-related content
Share open jobs
Promotion program.
Upcoming event

What do financial losses caused by cyberattacks come from?
All the answers are correct
Illegal acquisition of corporate data
Theft of financial information
Disruption to trading

What does SEO stand for?
Search engine optimization
Search engine office
Search engine organization
Search engine optimal

What is a benefit of e-commerce?
Shipping problems
Low financial cost
Security
Severe competition

What is not an advantage of e-commerce?
Potential income
Site crash
Global reach
Flexibility

What is the first stage of a letter-writing task?
Layout
Group the information
Identify the task
Identify the relevant information

What kind of language should be used in business letters?
Informal
Formal
Easy
Difficult

What payment cards are mentioned in Unit 2?
All the answers are correct
Debit card
Credit card
Prepaid card

What should be done to protect an e-commerce website?
All the answers are correct
Keep the system up-to-date
Use complex passwords
Back up the data regularly

What strategy is termed ‘a pay-per-performance marketing strategy’?
Affiliate marketing
SEM
Social media marketing
SEO

What threat is it if a victim is tricked into opening an email by an attacker using social engineering in order to get personal information?
Ransomware
Malware
SQL injection
Phishing

Which assault does not affect the website?
Malware
XSS
Ransomware
SQL

Which card can be obtained at a bookstore?
Debit card
All the answers in A, B, C
Prepaid card
Credit card

Which card can be used in case there is insufficient fund in the account?
Credit card
All the answers in A, B, C
Prepaid card
Debit card

Which of the following requires a device such as a smart phone to make a payment?
A credit card
An e-wallet
A debit card
A prepaid card

Which phrase is incorrect?Amazon, as a case study, sellers can utilize Advertising Tools to incorporate videos, the infographics, and high-resolution photos of superior quality.
Advertising Tools
high-resolution photos of superior quality
the infographics
a case study

Which phrase is incorrect?E-commerce platforms provide diverse range of payment options to customers, including UPI, cash on delivery, card on delivery, net banking…
payment options
cash on delivery
net banking
diverse range

Which phrase is incorrect?For an instance, when a consumer discovers an item is out of stock, he may select the 'Notify Me' option.
For an instance
the 'Notify Me' option
a consumer
an item

Which phrase is incorrect?He said his team cannot run that campaign if they didn’t recruit more members.
cannot run
his team
didn’t recruit
more members

Which phrase is incorrect?Moreover, you need a much smaller team in the case of the e-commerce as compared with running a traditional store.
a much smaller team
the e-commerce
a traditional store
the case

Which phrase is incorrect?One of the primary benefits of an e-commerce for businesses is the substantial cost savings it offers, which serves as a key incentive for vendors to engage in online selling.
an e-commerce
the substantial cost savings
the primary benefits
a key incentive

Which phrase is incorrect?Shaw's the rapid expansion necessitated the transfer to the upper floors of the midtown skyscraper.
the midtown skyscraper
the upper floors
the rapid expansion
the transfer

Which phrase is incorrect?She asked me If could I lend her my bike.
my bike.
lend her
She asked me
If could she

Which phrase is incorrect?She confirmed that she delivered the package to him the day before.
she delivered
the package
the day before
confirmed that

Which phrase is incorrect?She said she was updating the email list yesterday.
yesterday
She said
the email list
was updating

Which phrase is incorrect?The boss asks the marketing team if they could finish the new advertising campaign the following month.
The boss asks
the new advertising campaign
the following month.
if they could finish

Which phrase is incorrect?To attract people to engage in the online shopping, e-tailers and marketers employ the strategy of providing discounts.
marketers
the online shopping
people
the strategy

Which phrase is incorrect?To prevent data breaches, the website owner must take substantial measures to alter password.
password
data breaches
the website owner
substantial measures

Which product is this description for?‘... It replaces nine separate cooking appliances, including a pressure cooker, slow cooker, and sous vide, and has 15 Smart Programs to help you get started quickly and easily.’
A multi functional cooker
A food mixer
A microwave
A slice toaster

Which product is this description for?‘It is focused on creating affordable, high-quality, and long-lasting everyday clothing you can rely on. Our line of men's must-haves includes polo shirts, chino pants, classic-fit shorts, casual button-downs, and crew-neck tees.’
Men’s deodorant
Women’s Pant
Men’s pant
Women’s cosmetics

Which product is this description for?‘The kids’ school bag has a stylish appearance, embellished with a cute print; every girl will like it. It is ideal for various occasions like school, travel, hiking and camping.’
School Backpack for Girls
School Backpack for Boys
Single Compartment Lunch Bag
Internal Frame Hiking Backpack

Which product is this description for?‘You will fall in love with the beautiful black and white stripes! It's suitable for casual wear to parties, beaches, and summer holidays!’
A hoodie
A striped maxi dress
A T-shirt
A water-proof coat

Which term can also be used for ‘e-marketing’?
Internet marketing
All the answers are correct
Online marketing
Digital marketing

Môn học xem nhiều nhất

Nếu bạn thấy tài liệu này có ích và muốn tặng chúng tớ 1 ly café
Hãy mở Momo hoặc ViettelPay và quét QRCode. Đây là sự động viên khích lệ rất lớn với chúng tớ và là nguồn lực không nhỏ để duy trì website

Không tìm thấy đáp án? Cần hỗ trợ hoàn thành môn học EHOU? Cần tư vấn về học trực tuyến hay bạn chỉ muốn góp ý?
zalo.me/Thế Phong, SĐT 08 3533 8593

Cần hỗ trợ nhanh?
Truy cập Zalo hỗ trợ học tập tại ĐÂY. Hoặc quét QRCode Zalo

EC29 - Tiếng Anh chuyên ngành TMĐT 2

Tài liệu tham khảo học tập/ôn thi môn học cho anh/chị đang học chương trình học trực tuyến EHOU của Đại học Mở Hà Nội.

Choose the best answer for the question.What are features of newsletters? check_box They are brief with strong subject line and some images. They are beautiful and have heavy texts. They are lengthy with numerous CTAs. They are wordy without hyperlinks.

Choose the best answer for the question.What is wrong about newsletter? They focus on creating and maintaining brand awareness. They focus on making sales. They can cover news about upcoming events, flash sales or project you are working on, etc. They can be written by anyone.

Choose the best answer.Which title is suitable for a story to attract buyers in the awareness stage? check_box My husband’s secret! Top 15 destinations in Vietnam Ten best paintings for a living room! Best - selling meditation books for beginners!

Choose the best answer.Which title is suitable for a story to attract buyers in the consideration stage? check_box Top 10 most beautiful house designs! My new disturbing sister-in-law! My boyfriend made me surprised! A bride in Brooke Tyson’s wedding dress!

Choose the best answerWhat are stories to attract buyers in the awareness stage like? check_box They are about general situations and solutions. They offer a list of solutions. They are reviews about a real product. They mention some particular brand names.

Choose the best word or phrase to complete the conditional sentence.Customers will order from our website if it ……... looked reliable. looks reliable. does not look reliable. did not look reliable.

Choose the best word or phrase to complete the conditional sentence.If I found that caution in the product description, ……... I can be more careful when using it. I will be more careful when using it. I am more careful when using it. I’d be more careful when using it.

Choose the best word or phrase to complete the conditional sentence.If you want to increase sales, you must …… check_box advertise more have advertised advertised more advertising more

Choose the best word or phrase to complete the conditional sentence.It would be impossible to make payments with Internet banking if …… check_box there was no Wi-Fi or 5G. there has been Wi-Fi or 5G. there is no Wi-Fi or 5G. there is Wi-Fi or 5G.

Choose the best word or phrase to complete the conditional sentence.Sales will increase strongly ……... check_box if we launch sales-off programs. if we launched sales-off programs. if we had launched sales-off programs. if we would launch sales-off programs.

Choose the best word or phrase to complete the conditional sentence.She will produce brilliant content if …… a good content brief. check_box she prepares she prepared she had prepared she prepare

Choose the best word/ phrase for each space. ... is a term used in business to refer to the number of people walking into or past a certain area, like a store or office building. foot traffic customers foot traffic

Choose the best word/ phrase for each space. and sunfly.com are examples of …………….... the websites Amazon.com and Sunfly.com.vn, respectively. destroying spoofing cheating spamming

Choose the best word/ phrase for each space. I want to buy a new car, but the price isn’t … given my current salary. check_box affordable afford allow allowable

Choose the best word/ phrase for each space.… is a strategy that businesses adopt to lower expenses and boost revenues. The tactics can differ depending on a company’s services or goods. Foot traffic Cost reduction Worry about Physical store

Choose the best word/ phrase for each space.…………….... can be dangerous for the users as it can cause undesired or unknown consequences. check_box Undisclosed product information Products’ ingredients Product manual Product safety consideration

Choose the best word/ phrase for each space.A banner text should be designed wisely by ………………… a large and readable font such as Courier or Times New Roman. use using user usage

Choose the best word/ phrase for each space.After using that skincare moisture for a week, her facial skin has become itchy and flaky. She must have bought a ……………... product. genuine authentic high quality counterfeit

Choose the best word/ phrase for each space.At Amazon, ……………....... includes the capacity to manage systems to provide business value and continuously upgrade the supporting process. operational excellence think big ownership earn trust

Choose the best word/ phrase for each space.At Amazon, there is a ……………....... Failing to do something can bring them precious lessons. fear of failure culture of innovation. autonomy culture culture of failure

Choose the best word/ phrase for each space.At the end of the greeting season, shops and stores have a lot of …………….! special offers new arrivals physical objects mini games

Choose the best word/ phrase for each space.Before writing stories, taking photos, or making videos for any content, a professional content creator prepares a very careful …………….... check_box content brief keyword marketing funnel advertising campaign

Choose the best word/ phrase for each space.Buying and selling online enable us ………………… prices easily and widely. compare comparison comparing to compare

Choose the best word/ phrase for each space.E-commerce sales continued ………………… new heights in 2023 all over the world. check_box to reach to reaching reach reached

Choose the best word/ phrase for each space.He advised us ………………… high-contrast text and background colors to make the story impressive. utilized to utilize utilize utilizing

Choose the best word/ phrase for each space.He had not become accustomed to … lifestyle, so he barely had enough money to care for his family when he took a salary cut. saving economical selfish mean

Choose the best word/ phrase for each space.He is an expert in ……………. He buys products from different manufacturers and gives each of them a new name and package, and then he sells them! check_box white labelling e-marketing web designing affiliating

Choose the best word/ phrase for each space.I prefer shopping at a Đong Hai brick-and-mortar store ………… I can try on shoes or sandals. that which where who

Choose the best word/ phrase for each space.If a person starts a/an ……………. store, he can avoid the pain of packaging and delivering goods. check_box drop-shipping retailer individual online

Choose the best word/ phrase for each space.It is necessary to identify the stage your buyers are in their ……………... before creating content to persuade them to buy. check_box journey editorial calendar personas funnel

Choose the best word/ phrase for each space.Many viewers have made comment on the video …………… features our new massage package. check_box that where which who

Choose the best word/ phrase for each space.Most of us … financial problems, including debt, losing our jobs, and housing bills. dream about look about worry about concern about

Choose the best word/ phrase for each space.My colleague Frank, ……………. I’d never met before, came over to introduce himself yesterday. check_box whom whose which who

Choose the best word/ phrase for each space.Once ……………... have obtained the information they seek; they can commit credit card crimes. identity thieves mail specialists content creators web designers

Choose the best word/ phrase for each space.One important tip to get visitors’ attention is ………………… interest in the product displayed. created creating creation create

Choose the best word/ phrase for each space.Online customers seek a ……………... feeling as they are shopping in a brick-and-mortar shop. warranty safety security secure

Choose the best word/ phrase for each space.Online retailers ………… worship profits and don’t care about users’ safety sell counterfeit goods. which that where who

Choose the best word/ phrase for each space.Purple Ruby is an elegant ring …………… ladies love to wear on special occasions. check_box that where who which

Choose the best word/ phrase for each space.Several large firms have recently started using Twitter for … marketing. social media media networking social

Choose the best word/ phrase for each space.She tells me that hn.bephoa.vn is a/an ……………. website. It only sells dishes made by Bep Hoa Cuisine. check_box individual-brand retailer affiliate marketplace

Choose the best word/ phrase for each space.Technological companies earn revenue from ……………...... They can sell or lease their ‘sales team,’ technology, or data analysis. customer care property service sales innovation

Choose the best word/ phrase for each space.Terms such as ‘healthy,’ ‘organic,’ or ‘natural’ often appear in ……………... as food businesses want to make their advertisements appealing to buyers. check_box deceptive advertising a data lake an advertising email a spoofed website

Choose the best word/ phrase for each space.That experienced product manager strongly recommended ………………… product quality, brand awareness, brand image, and customer service. check_box improving improve improved to improve

Choose the best word/ phrase for each space.The best …………….... for publishing content depends on knowing how often the audience will be online. frequency equivalency strategy consequence

Choose the best word/ phrase for each space.The e-commerce website rakuten.co.jp occupies the biggest market share in Japan. It is often ranked as one the world’s most popular ……………... landing pages affiliate websites retail websites marketplaces

Choose the best word/ phrase for each space.The marketing manager has suggested ………………… the new product next month. check_box launching following producing recalling

Choose the best word/ phrase for each space.The marketing team, ………… has the best marketers in the automobile field, is working very hard for the new product launch next month. check_box which where who that

Choose the best word/ phrase for each space.The process of building content is extremely …………….... -consuming and not a straight process, as there are numerous rounds of edits with other stakeholders. paper fuel energy time

Choose the best word/ phrase for each space.The way that advertisers use three or more formats at the same time can be called …………….... formats. transcripts interactive mixing media specific channel

Choose the best word/ phrase for each space.Think about the last time you … Why did you do that? Is it because you just wanted to feel great in front of someone? showed off showed on showed away showed

Choose the best word/ phrase for each space.When users want to find some kind of information within a website, they will use the ……………. check_box search bar search engine search result Bing search box

Choose the best word/ phrase for each space.When writing a product description, the writer must emphasize its ……………... USP SSL CMS SEO

Choose the best word/ phrase for each space.With strong keywords, websites and blog posts can …………….... higher on Google searches. rank improve enhance decrease

Choose the best word/ phrase for each space.YouTube, Facebook, Twitter, TikTok, Instagram, and Pinterest are very popular …………….... that advertisers choose to display their content. platforms backgrounds markets formats

Choose the best word/ phrase to complete the following sentence. I’m terribly sorry, I can’t take you to the airport. My boss has called for an urgent meeting.Oh, don’t worry. I… the tram. take will take am going to take am taking

Choose the best word/ phrase to complete the following sentence.‘The coach …. at 10 p.m, so you have the whole day to get ready.’ check_box departs is departing will depart is going to depart

Choose the best word/ phrase to complete the following sentence.… stand apart from debit cards in large part because they aren’t connected to a bank account. ATM cards Credit cards Debit cards Prepaid cards

Choose the best word/ phrase to complete the following sentence.…. is a manipulative method that takes advantage of human error to gather sensitive information. Malware infection Hacker Social engineering Intruder

Choose the best word/ phrase to complete the following sentence.A … is a machine that can decode the data stored on the magnetic stripe or microchip of a debit or credit card. card checker card reader card decoder USB

Choose the best word/ phrase to complete the following sentence.A credit or debit card with a/an … enables the user to conduct electronic transactions. magnetic stripe electronic stripe electric stripe digital stripe

Choose the best word/ phrase to complete the following sentence.After conducting a …, be sure your card was returned to you by the cashier. pay transaction deal sale

Choose the best word/ phrase to complete the following sentence.All employees … put on their badge when they are in the building. It’s a rule. must need can should

Choose the best word/ phrase to complete the following sentence.As a new …, ‘you'll probably spend some time browsing the product library to find products your customers would find useful’. influencer affiliate payout advertiser

Choose the best word/ phrase to complete the following sentence.Audience size is by no means the only factor … are interested in. advertizers customers clients contractors

Choose the best word/ phrase to complete the following sentence.Computer’viruses, data theft, and phishing are common forms of web’ … victims security threats malware infection online reputation

Choose the best word/ phrase to complete the following sentence.Flexible and resourceful travelers are discovering ways to have fun on vacation while staying within their ……. expense expenditure purchase budget

Choose the best word/ phrase to complete the following sentence.Have you made up your mind when to start the advertising campaign?Yes, we… in early March. check_box are going to start start will start is going to start

Choose the best word/ phrase to complete the following sentence.Her flight …….. at 2 o’clock tomorrow afternoon. will arrive is arriving arrives arrive

Choose the best word/ phrase to complete the following sentence.How’s your son?He’s fine. He … to be a financial advisor next year. will learn learn is learning is going to learn

Choose the best word/ phrase to complete the following sentence.I guess that our manager …. agree with this marketing plan. are going to will has is going to

Choose the best word/ phrase to complete the following sentence.I think you … learn the way to negotiate in Japanese. It would be a helpful skill if you had the time to master it. check_box should shouldn’t must mustn’t

Choose the best word/ phrase to complete the following sentence.In March, she was finally able to quit and focus on her career as a/an full-time … check_box influencer client customer exposure

Choose the best word/ phrase to complete the following sentence.In simplest terms, ... technologies ensure that individuals are who they claim to be. database query intruder application authentication

Choose the best word/ phrase to complete the following sentence.On gadgets like phones and tablets, … is a financial software application that lets you save money, carry out transactions, and keep track of earlier purchases. check_box a digital wallet a prepaid card a credit card a debit card

Choose the best word/ phrase to complete the following sentence.Our boss … travel so much – he is looking unwell. check_box shouldn’t mustn’t don’t have to can

Choose the best word/ phrase to complete the following sentence.Passengers … smoke in any place on the plane. can mustn’t don’t have to needn’t

Choose the best word/ phrase to complete the following sentence.Self-service supermarkets were first … by businessman Clarence Saunders. check_box popularized influenced made paid

Choose the best word/ phrase to complete the following sentence.The convention brought media … to this small city. advertiser payout exposure target market

Choose the best answer for the question.What are features of newsletters?
They are brief with strong subject line and some images.
They are beautiful and have heavy texts.
They are lengthy with numerous CTAs.
They are wordy without hyperlinks.

Choose the best answer for the question.What is wrong about newsletter?
They focus on creating and maintaining brand awareness.
They focus on making sales.
They can cover news about upcoming events, flash sales or project you are working on, etc.
They can be written by anyone.

Choose the best answer.Which title is suitable for a story to attract buyers in the awareness stage?
My husband’s secret!
Top 15 destinations in Vietnam
Ten best paintings for a living room!
Best - selling meditation books for beginners!

Choose the best answer.Which title is suitable for a story to attract buyers in the consideration stage?
Top 10 most beautiful house designs!
My new disturbing sister-in-law!
My boyfriend made me surprised!
A bride in Brooke Tyson’s wedding dress!

Choose the best answerWhat are stories to attract buyers in the awareness stage like?
They are about general situations and solutions.
They offer a list of solutions.
They are reviews about a real product.
They mention some particular brand names.

Choose the best word or phrase to complete the conditional sentence.Customers will order from our website if it ……...
looked reliable.
looks reliable.
does not look reliable.
did not look reliable.

Choose the best word or phrase to complete the conditional sentence.If I found that caution in the product description, ……...
I can be more careful when using it.
I will be more careful when using it.
I am more careful when using it.
I’d be more careful when using it.

Choose the best word or phrase to complete the conditional sentence.If you want to increase sales, you must ……
advertise more
have advertised
advertised more
advertising more

Choose the best word or phrase to complete the conditional sentence.It would be impossible to make payments with Internet banking if ……
there was no Wi-Fi or 5G.
there has been Wi-Fi or 5G.
there is no Wi-Fi or 5G.
there is Wi-Fi or 5G.

Choose the best word or phrase to complete the conditional sentence.Sales will increase strongly ……...
if we launch sales-off programs.
if we launched sales-off programs.
if we had launched sales-off programs.
if we would launch sales-off programs.

Choose the best word or phrase to complete the conditional sentence.She will produce brilliant content if …… a good content brief.
she prepares
she prepared
she had prepared
she prepare

Choose the best word/ phrase for each space. ... is a term used in business to refer to the number of people walking into or past a certain area, like a store or office building.
foot traffic
customers
foot
traffic

Choose the best word/ phrase for each space. and sunfly.com are examples of …………….... the websites Amazon.com and Sunfly.com.vn, respectively.
destroying
spoofing
cheating
spamming

Choose the best word/ phrase for each space. I want to buy a new car, but the price isn’t … given my current salary.
affordable
afford
allow
allowable

Choose the best word/ phrase for each space.… is a strategy that businesses adopt to lower expenses and boost revenues. The tactics can differ depending on a company’s services or goods.
Foot traffic
Cost reduction
Worry about
Physical store

Choose the best word/ phrase for each space.…………….... can be dangerous for the users as it can cause undesired or unknown consequences.
Undisclosed product information
Products’ ingredients
Product manual
Product safety consideration

Choose the best word/ phrase for each space.A banner text should be designed wisely by ………………… a large and readable font such as Courier or Times New Roman.
use
using
user
usage

Choose the best word/ phrase for each space.After using that skincare moisture for a week, her facial skin has become itchy and flaky. She must have bought a ……………... product.
genuine
authentic
high quality
counterfeit

Choose the best word/ phrase for each space.At Amazon, ……………....... includes the capacity to manage systems to provide business value and continuously upgrade the supporting process.
operational excellence
think big
ownership
earn trust

Choose the best word/ phrase for each space.At Amazon, there is a ……………....... Failing to do something can bring them precious lessons.
fear of failure
culture of innovation.
autonomy culture
culture of failure

Choose the best word/ phrase for each space.At the end of the greeting season, shops and stores have a lot of …………….!
special offers
new arrivals
physical objects
mini games

Choose the best word/ phrase for each space.Before writing stories, taking photos, or making videos for any content, a professional content creator prepares a very careful ……………....
content brief
keyword
marketing funnel
advertising campaign

Choose the best word/ phrase for each space.Buying and selling online enable us ………………… prices easily and widely.
compare
comparison
comparing
to compare

Choose the best word/ phrase for each space.E-commerce sales continued ………………… new heights in 2023 all over the world.
to reach
to reaching
reach
reached

Choose the best word/ phrase for each space.He advised us ………………… high-contrast text and background colors to make the story impressive.
utilized
to utilize
utilize
utilizing

Choose the best word/ phrase for each space.He had not become accustomed to … lifestyle, so he barely had enough money to care for his family when he took a salary cut.
saving
economical
selfish
mean

Choose the best word/ phrase for each space.He is an expert in ……………. He buys products from different manufacturers and gives each of them a new name and package, and then he sells them!
white labelling
e-marketing
web designing
affiliating

Choose the best word/ phrase for each space.I prefer shopping at a Đong Hai brick-and-mortar store ………… I can try on shoes or sandals.
that
which
where
who

Choose the best word/ phrase for each space.If a person starts a/an ……………. store, he can avoid the pain of packaging and delivering goods.
drop-shipping
retailer
individual
online

Choose the best word/ phrase for each space.It is necessary to identify the stage your buyers are in their ……………... before creating content to persuade them to buy.
journey
editorial calendar
personas
funnel

Choose the best word/ phrase for each space.Many viewers have made comment on the video …………… features our new massage package.
that
where
which
who

Choose the best word/ phrase for each space.Most of us … financial problems, including debt, losing our jobs, and housing bills.
dream about
look about
worry about
concern about

Choose the best word/ phrase for each space.My colleague Frank, ……………. I’d never met before, came over to introduce himself yesterday.
whom
whose
which
who

Choose the best word/ phrase for each space.Once ……………... have obtained the information they seek; they can commit credit card crimes.
identity thieves
mail specialists
content creators
web designers

Choose the best word/ phrase for each space.One important tip to get visitors’ attention is ………………… interest in the product displayed.
created
creating
creation
create

Choose the best word/ phrase for each space.Online customers seek a ……………... feeling as they are shopping in a brick-and-mortar shop.
warranty
safety
security
secure

Choose the best word/ phrase for each space.Online retailers ………… worship profits and don’t care about users’ safety sell counterfeit goods.
which
that
where
who

Choose the best word/ phrase for each space.Purple Ruby is an elegant ring …………… ladies love to wear on special occasions.
that
where
who
which

Choose the best word/ phrase for each space.Several large firms have recently started using Twitter for … marketing.
social media
media
networking
social

Choose the best word/ phrase for each space.She tells me that hn.bephoa.vn is a/an ……………. website. It only sells dishes made by Bep Hoa Cuisine.
individual-brand
retailer
affiliate
marketplace

Choose the best word/ phrase for each space.Technological companies earn revenue from ……………...... They can sell or lease their ‘sales team,’ technology, or data analysis.
customer care
property
service sales
innovation

Choose the best word/ phrase for each space.Terms such as ‘healthy,’ ‘organic,’ or ‘natural’ often appear in ……………... as food businesses want to make their advertisements appealing to buyers.
deceptive advertising
a data lake
an advertising email
a spoofed website

Choose the best word/ phrase for each space.That experienced product manager strongly recommended ………………… product quality, brand awareness, brand image, and customer service.
improving
improve
improved
to improve

Choose the best word/ phrase for each space.The best …………….... for publishing content depends on knowing how often the audience will be online.
frequency
equivalency
strategy
consequence

Choose the best word/ phrase for each space.The e-commerce website rakuten.co.jp occupies the biggest market share in Japan. It is often ranked as one the world’s most popular ……………...
landing pages
affiliate websites
retail websites
marketplaces

Choose the best word/ phrase for each space.The marketing manager has suggested ………………… the new product next month.
launching
following
producing
recalling

Choose the best word/ phrase for each space.The marketing team, ………… has the best marketers in the automobile field, is working very hard for the new product launch next month.
which
where
who
that

Choose the best word/ phrase for each space.The process of building content is extremely …………….... -consuming and not a straight process, as there are numerous rounds of edits with other stakeholders.
paper
fuel
energy
time

Choose the best word/ phrase for each space.The way that advertisers use three or more formats at the same time can be called …………….... formats.
transcripts
interactive
mixing media
specific channel

Choose the best word/ phrase for each space.Think about the last time you … Why did you do that? Is it because you just wanted to feel great in front of someone?
showed off
showed on
showed away
showed

Choose the best word/ phrase for each space.When users want to find some kind of information within a website, they will use the …………….
search bar
search engine
search result
Bing search box

Choose the best word/ phrase for each space.When writing a product description, the writer must emphasize its ……………...
USP
SSL
CMS
SEO

Choose the best word/ phrase for each space.With strong keywords, websites and blog posts can …………….... higher on Google searches.
rank
improve
enhance
decrease

Choose the best word/ phrase for each space.YouTube, Facebook, Twitter, TikTok, Instagram, and Pinterest are very popular …………….... that advertisers choose to display their content.
platforms
backgrounds
markets
formats

Choose the best word/ phrase to complete the following sentence. I’m terribly sorry, I can’t take you to the airport. My boss has called for an urgent meeting.Oh, don’t worry. I… the tram.
take
will take
am going to take
am taking

Choose the best word/ phrase to complete the following sentence.‘The coach …. at 10 p.m, so you have the whole day to get ready.’
departs
is departing
will depart
is going to depart

Choose the best word/ phrase to complete the following sentence.… stand apart from debit cards in large part because they aren’t connected to a bank account.
ATM cards
Credit cards
Debit cards
Prepaid cards

Choose the best word/ phrase to complete the following sentence.…. is a manipulative method that takes advantage of human error to gather sensitive information.
Malware infection
Hacker
Social engineering
Intruder

Choose the best word/ phrase to complete the following sentence.A … is a machine that can decode the data stored on the magnetic stripe or microchip of a debit or credit card.
card checker
card reader
card decoder
USB

Choose the best word/ phrase to complete the following sentence.A credit or debit card with a/an … enables the user to conduct electronic transactions.
magnetic stripe
electronic stripe
electric stripe
digital stripe

Choose the best word/ phrase to complete the following sentence.After conducting a …, be sure your card was returned to you by the cashier.
pay
transaction
deal
sale

Choose the best word/ phrase to complete the following sentence.All employees … put on their badge when they are in the building. It’s a rule.
must
need
can
should

Choose the best word/ phrase to complete the following sentence.As a new …, ‘you'll probably spend some time browsing the product library to find products your customers would find useful’.
influencer
affiliate
payout
advertiser

Choose the best word/ phrase to complete the following sentence.Audience size is by no means the only factor … are interested in.
advertizers
customers
clients
contractors

Choose the best word/ phrase to complete the following sentence.Computer’viruses, data theft, and phishing are common forms of web’ …
victims
security threats
malware infection
online reputation

Choose the best word/ phrase to complete the following sentence.Flexible and resourceful travelers are discovering ways to have fun on vacation while staying within their …….
expense
expenditure
purchase
budget

Choose the best word/ phrase to complete the following sentence.Have you made up your mind when to start the advertising campaign?Yes, we… in early March.
are going to start
start
will start
is going to start

Choose the best word/ phrase to complete the following sentence.Her flight …….. at 2 o’clock tomorrow afternoon.
will arrive
is arriving
arrives
arrive

Choose the best word/ phrase to complete the following sentence.How’s your son?He’s fine. He … to be a financial advisor next year.
will learn
learn
is learning
is going to learn

Choose the best word/ phrase to complete the following sentence.I guess that our manager …. agree with this marketing plan.
are going to
will
has
is going to

Choose the best word/ phrase to complete the following sentence.I think you … learn the way to negotiate in Japanese. It would be a helpful skill if you had the time to master it.
should
shouldn’t
must
mustn’t

Choose the best word/ phrase to complete the following sentence.In March, she was finally able to quit and focus on her career as a/an full-time …
influencer
client
customer
exposure

Choose the best word/ phrase to complete the following sentence.In simplest terms, ... technologies ensure that individuals are who they claim to be.
database query
intruder
application
authentication

Choose the best word/ phrase to complete the following sentence.On gadgets like phones and tablets, … is a financial software application that lets you save money, carry out transactions, and keep track of earlier purchases.
a digital wallet
a prepaid card
a credit card
a debit card

Choose the best word/ phrase to complete the following sentence.Our boss … travel so much – he is looking unwell.
shouldn’t
mustn’t
don’t have to
can

Choose the best word/ phrase to complete the following sentence.Passengers … smoke in any place on the plane.
can
mustn’t
don’t have to
needn’t

Choose the best word/ phrase to complete the following sentence.Self-service supermarkets were first … by businessman Clarence Saunders.
popularized
influenced
made
paid

Choose the best word/ phrase to complete the following sentence.The convention brought media … to this small city.
advertiser
payout
exposure
target market

Choose the best word/ phrase to complete the following sentence.The idea of corporate social responsibility … by that company.
introduced
introduce
were introduced
was introduced

Choose the best word/ phrase to complete the following sentence.The national conference center is a good place to have a meeting.OK, I… them to book the hall.
am contacting
am going to contact
will contact
contact